The philosophy found on Dunham’s Sports' online sporting goods website is “give people their choice of the name brands they’re looking for, and offer products at the lowest prices possible.” We found that Dunham’s does a very nice job of fulfilling that promise. Their reputation stands on selection, value, quality and their focus on providing an enormous selection of national name brands, which makes them a worthy challenger to the giant retailers.
Dunham’s Sports was born in 1937 in Waterford, Michigan, where they now have their headquarters. With more than 150 retail outlets in 12 states, the sporting goods chain is right up there with the biggest all-inclusive sporting goods chains in the United States.
Dunham’s has hung their hat, so to speak, on providing what they say is an “unsurpassed” selection of nationally recognizable name brand products. This is a great idea as long as they can continue to offer the vast inventory they can now. Not only do they provide a wide variety of items in a multitude of categories, but they also provide a massive assortment of products on their Clearance pages.
Dunham’s Sports’ customer service features are conveniently found in a couple different places. Their Help displays individual customer service help for Shipping, Gift Services, Order Tracking, Comparison Charts, and Returns.
Dunham’s features some helpful links on their Shopping page, giving the customer detailed instructions on the best way to navigate their site. They supply you with a Find It section in which you are walked through the process of how to best search for your products. Other effective features on their site are a Product Detail Page, Comparison Charts and Buyer’s Guides.
There are no Community options on Dunham’s Sports’ site. However, they do have an excellent Customer Product Review page that tracks a wide range of products.
Dunham’s Return Policy is a highlight of their site. When you purchase an item and it’s shipped to you, the packing slip will contain comprehensive instructions should you need to return it. Dunham’s also provides Pre-Paid Return Shipping for most orders.
The site security at Dunham’s consists of a Secure Shopping Guarantee for all transactions made on their site. They use an encryption protocol known as Secure Socket Layer (SSL) to ensure your personal information is secure.
Dunham’s Sports does a great job of supplying you with a huge selection of brand name products in every sporting goods category possible, including Crossbows, GPS Navigation items and Paintball. Their website is simple in its design and easy to use, whether you need to do some shopping, return an item or compare items in a particular category. Still, there are better online sporting goods stores you should consider before Dunham's.